![]() Jaworski, 1993, Market Orientation: The Construct, Research proposition, and Managerial Implications, Journal of Marketing, Vol. C., 1988, Multivariat Date Analysis, 5th Edition, Prentice Hall Inc, Upper Saddle River, New Jersey. An analysis Marketing Instrument in the competitive market, an applied study of the Japanese automobile industry, The Hikone Ronso, Journal of economic society, Shiga University, Japan. Journal Of Marketing, Performance Implication of Fit, vol 69 (Juli 2005), 49 – 65.įerdinand, Agusty Tae, 1991. Tomas M.Hult, 2005, The Performance Implications Of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior. Wensley, 1988, Marketing Theory With a Strategic Orientation, Journal of Marketing, Vol. Yogyakarta: Liberty.īharadwaj, S.G, Varadarajan, P.R, and Pahy, Jayachandran, 1999, Sustainable Competitive Advantage In Service Ind, urtries: A Conceptual Model and Research Propositions, Journal of Marketing, Vol. Gaining and Sustaining Competitive Advantage, 2nd edition, Upper Saddle River, New York: Prentice-Hall.īasu Swatha, dan Irawan. 2009, Manajemen Pemasaran.ĭownload our manajemen pemasaran philip kotler ebook eBooks for free and learn more about manajemen pemasaran philip kotler ebook.Ambler, et al. But what is marketing and what does it have to do with these issues? Marketing deals with identifying and meeting human and social needs.ĭaftar pustaka_11-26.pdf - Kotler, Philip and Keller, Kevin Lane. These three developments-globalization, technological advances, and deregula- tion-spell endless opportunities. ➤ There will be a continuing push toward deregulation of the economic sector. ➤ Technology will continue to advance and amaze us. Therefore, tomorrow’s successful companies will have to heed three certainties: ➤ Global forces will continue to affect everyone’s business and personal life.
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